Fashion, brands and culture

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Learn how to assess condition, measurements, photographs, value and care when buying used clothing, shoes, bags and accessories online.

Your weekly roundup of what's trending in Pakistani and South Asian fashion — from Pakistan Fashion Week highlights to the most-saved pieces on Ruyte right now.

South Asian fashion is having a global moment. From Bollywood diaspora influence to the runways of New York and London, here are the South Asian fashion trends defining 2026 globally.

You've been asked to be a bridesmaid at a Pakistani mehndi. Here's what to wear — coordinated looks, colour palettes, and what actually photographs well together.

Modest fashion is now a $318 billion global market. From Dubai to London to Lahore, here are the trends defining modest fashion in 2026 — and how Pakistani fashion fits into the global picture.

Have Pakistani formal wear sitting unworn after a wedding or Eid? Sell it on Ruyte. This guide covers exactly how to list, price, and ship your pre-loved pieces to buyers across Pakistan.

The fashion industry is one of the world's biggest polluters. Buying pre-loved Pakistani clothes reduces waste, saves money, and keeps beautiful pieces in circulation. Here's the case for recommerce.

Pakistani embroidered kameez need specific care to avoid flattening the embroidery, warping the fabric, or crushing the thread work. Here's exactly how to iron and store them.

Kundan, meenakari, polki, jadau — Pakistani jewellery has a rich vocabulary that's confusing if you didn't grow up with it. This guide explains every style and when to wear each one.

Lawn fabric shrinks, fades, and bleeds colour if washed wrong. This guide covers exactly how to wash, dry, and store Pakistani lawn shalwar kameez to keep them looking new.

Red is no longer the only option. Pakistani bridal colour palettes have shifted dramatically in 2026 — here's what's trending and what's already fading.

Confused by Pakistani fabric names? Lawn, karandi, khaddar, marina, and chiffon all feel completely different and suit different seasons. Here's what each one actually is.

Maria B and Gul Ahmed dominate Pakistani fashion, but they serve very different needs. Here's an honest comparison so you buy the right one.