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Accessibility
We believe South Asian fashion should be accessible to every member of the South Asian diaspora, regardless of ability. This page describes our current accessibility features, known gaps, and how to reach us if something isn't working for you.
01
Ruyte Partnership Company is committed to making our website and mobile experience accessible to people with disabilities. We work to conform to the Web Content Accessibility Guidelines (WCAG) 2.1 at Level AA.
We also apply these standards to our Pakistan operations as a matter of principle, even where not legally required.
02
We target WCAG 2.1 Level AA compliance across all Ruyte pages. This means we aim to meet all Level A and Level AA success criteria, including:
03
Semantic HTML structure
We aim to use meaningful heading hierarchy, landmark regions, and accessible names throughout the platform.
Keyboard navigation
We aim to make navigation, product discovery, cart, checkout and filters operable with a keyboard, and track known exceptions below.
Screen reader support
We test with NVDA on Windows and VoiceOver on macOS and iOS. Product images include descriptive alt text. Cart and checkout status updates are announced via ARIA live regions.
Colour contrast
Our dark green (#1E4A2E) on white meets WCAG AA requirements. Price and status indicators use both colour and text labels so colour is never the sole means of conveying information.
Resizable text
We design responsive layouts for browser text-size settings and continue testing zoom and reflow across customer and operator surfaces.
Focus indicators
Interactive elements show visible focus outlines for keyboard users. We do not remove the default browser focus ring without providing an equivalent replacement.
Urdu language support
Key Urdu (اردو) experiences identify Urdu content with lang='ur' and use right-to-left direction.
Reduced motion
Animations on the site respect the prefers-reduced-motion media query. Users who prefer reduced motion will see static or simplified transitions.
Form error handling
Form validation errors are displayed inline next to the relevant field and announced to screen readers via role='alert'. Required fields are marked with both an asterisk and an aria-required attribute.
04
Despite our efforts, we are aware of the following areas that do not yet fully meet our target standard:
We are actively working to address all of these. If one of these limitations is blocking you from completing a task, please contact us and we will assist you directly.
05
Ruyte embeds secure payment and 3-D Secure fields and may deliver legacy images through a third-party CDN. These services maintain their own accessibility standards. We choose partners with established practices, but cannot guarantee their conformance.
If a third-party element is blocking your experience, please contact us and we will find an alternative way to complete your transaction.
06
Ruyte has been tested with the following assistive technologies. We aim for full functionality with all of these:
| Technology | Browser | Platform |
|---|---|---|
| NVDA | Chrome | Windows |
| JAWS | Chrome, Edge | Windows |
| VoiceOver | Safari | macOS, iOS |
| TalkBack | Chrome | Android |
| Keyboard only | Any modern browser | All |
07
If you experience an accessibility barrier on Ruyte that prevents you from completing a purchase, accessing your account, or using any feature, we want to know immediately.
Contact our accessibility team:
When reporting an issue, please include:
08
If you are unsatisfied with our response to an accessibility barrier, write to accessibility@ruyte.com and ask for your complaint to be escalated. A senior member of our team will review it and reply to you.
Last reviewed: October 2026 · Ruyte Partnership Company, Islamabad, Pakistan · Accessibility questions and our accessibility plan: accessibility@ruyte.com